Logo Use and Branding Guidelines
Corporate Guidelines – Basic Community Foundation for Kingston & Area
Identity Usage Guidelines
Consistent and proper usage of the Community Foundation for Kingston & Area corporate identity will help reinforce branding efforts. The corporate identity consists of two main elements – the logomark, and the wordmark. These two main elements should not be used separately unless in very few special circumstances and with written approval from Community Foundation for Kingston & Area. The full guideline and report is available below:
The Community Foundation for Kingston & Area corporate identity uses two spot colours; Pantone 3125 for Shoal Blue, and Pantone 301 for Lake Ontario Blue. Below is a breakdown of the corporate colours to CMYK for full colour process printing, RGB values for multimedia applications, and Hex values for the web.
PMS: Pantone 3125
CMYK: C89 M0 Y20 K0
RGB: R0 G176 B202
Lake Ontario Blue
PMS: Pantone 301
CMYK: C100 M46 Y5 K18
RGB: R0 G82 B147
The Community Foundation for Kingston & Area corporate identity is provided in the following colours; solid black; grayscale; Lake Ontario Blue (Pantone 301); two spot (Full) colours (Pantone 3125 and Pantone 301); and white (reversed-out). When used on a Shoal Blue or Lake Ontario Blue background, the white (reversed-out) logo must be used; otherwise, depending on applicatoin and background colour, a black or white corporate logo can be used when the logo is placed over a solid colour or image.
The ideal representation of the Community Foundation for Kingston & Area corporate identity is the full colour version of the logo. Community Foundation for Kingston & Area strongly recommends its use on all colour materials.